■ Instagram vs Facebook
➤ Facebook is the most prominent man on campus regarding social media marketing. As of June 2019, Facebook has 2.38 billion users, making it the best social media platform in terms of the total number of active users. Over the past 15 years, Facebook has redefined the way we view social networks and enhanced the capabilities of corporate social media.
➤ Then here’s the blockbuster, relatively new kid on Instagram. Founded in 2010, Instagram has had tremendous success expanding its active user base. As of June 2018, Instagram has reached 1 billion monthly active users, establishing itself as the fastest-growing social media network globally. This increase should not come as a surprise because. We are in a place where mobile dominance, global users spend a lot of time searching the web on mobile phones.
➤ With billions of active users, these social networking sites are influential, and there are many opportunities for your brand to interact with users. Even better, Facebook and Instagram are working hard to bridge the gap between their user base. Things like placing Instagram ads on Facebook and allowing users to share Instagram Stories directly on Facebook have created equal coordination for marketers and consumers.
➤ While there are many new options for marketers to incorporate into their strategies, you may not always be able to use the same methods you use to move from Facebook to Instagram and back. So, let’s look at some of the differences between the two and help you understand where your brand should focus.
■ What are the benefits of Instagram ON Facebook?
➤ Instagram is currently the perfect platform to reach a tiny audience. With the Millennium Generation, demographics are what sets this market apart. It’s a much more visual tool than Facebook, which is reflected in the categories that attract users: fashion, photography, beauty, and architecture, to name a few.
➤ Despite being young, these visitors are still willing to participate and spend time with at least half of the users who follow the business and research the app product. More than a third of Instagram users make purchases online using their phones, and their average cost is 15.4% higher than Facebook’s. Perhaps the best part of advertising with Instagram is that about 72% of marketers use it.
➤ Instagram’s latest features, such as reels, commercial feeds, product tags, badges, guides, and more, make it a market-friendly social media network. Small and medium businesses and specialty brands like Dior, Nike, Louis Vuitton, and so on make sure to take advantage of these many features to deepen their brand roots. In a relatively less competitive environment than Facebook, you can market yourself cheaply to a desirable and engaged young audience with the help of free Instagram tools.
■ Why do we use both social media platforms?
➤ Well, of course, you can. While the impact will largely depend on the size of the followers, it makes sense to coordinate social media marketing campaigns using both Facebook and Instagram.
➤ One way to do this is to start with a Facebook advertising campaign and then run an Instagram promotion that targets the part of your audience that doesn’t change. Facebook will get you in traffic, while Instagram will follow and help campaigners make changes.
➤ First, announce on Instagram to attract followers and take them to a particular landing page. People who don’t change can be targeted in future Facebook campaigns. Users on this list who already like your Facebook page are more likely to end up with conversions. You can use Facebook marketing tools to post content and increase engagement with your Retargeting campaigns continuously.
➤ With social media and mobile devices dominating online shopping, it is marketing on a platform that serves customers who have already participated in this way. And remember, just because you’re young doesn’t mean you’re not busy and that you don’t spend money.
➤ Also, it is essential to hire a large team of copywriters to create exciting content, as very few people read the description below the photos. In this case, it is enough to post an ideal image to attract customers. For exchanges, Instagram is the clear winner.
➤ On the other hand, Facebook is great for targeting older, more traditional audiences, and it is the right place if you want to implement funnel marketing.